Web Site
We've built this web site ourselves - we have previous.

Branding & Identity
The Fold, thanks to Jaemondo & Keith.

All of the finished photography for the Boathouse and Penthouse projects are by Jonathan Gooch.
Wanderooms was shot by Richard Seymour.

All of the 'build' photography was shot by ourselves.

Privacy Notice

Who are we?
Remagination is committed to protecting personal data in line with the Data Protection Act 2018. This privacy notice tells you what personal data we collect when you visit our website, what we do with it and how we look after it.

Remagination is the Data Controller (collectively referred to as “we”, “us” and “our” in this privacy notice. We are responsible for your personal data collected and processed through our website. If you have any questions about this privacy notice, please email us via

What do we collect?
If you visit our website, cookies may be in operation. See below for information on this. We will only collect and process personal data about you if you email us either directly or using a link on this website.
Types of personal data: Your name, address, telephone number(s) and email address.

How do we collect it?
Via email or by word of mouth if you contact us.

What will we do with it?
We will use the information you provide to contact you to discuss any project requirements and manage any working relationship with you. We do not send marketing information. We do not put your information into a data base.

Sharing your personal data
Sometimes we will have to share your personal data with third parties, such as our legal and professional advisers, the planning office, surveyors or anyone else we need to engage to proceed with a project with you or enter into a contract with you. We will discuss this with you. Please be assured we do not sell your data to third parties, or pass it to anyone unnecessarily. We don’t transfer your data outside of the European Economic Area (EEA) unless you tell us to.

How long will be keep it?
We will keep email sent to us for as long as we need to so that we can complete our business dealings with you, or fulfil your enquiry, or complete our contract with you. Generally we will not keep any personal data more than 6 years from the end of a project before deleting it from our systems.

Cookies are small files which are stored on your computer. They are designed to hold a modest amount of data specific to your computer and our website. We may put cookies onto your computer when you visit our website.

You can set up your computer to reject cookies. You might not be able to use some parts of our website if you do that.

We don’t have any access to or control over any third party cookies, such as those belonging to a website you click on to get to ours (search engines etc).

The table below explains the cookies we use and why.

Cookie Name Purpose
Google Analytics _utma
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
Site Cookie
remagination This cookie is used to record if a user has accepted the use of cookies on the website.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. To opt out of being tracked by Google Analytics across all websites visit

Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to ask us to correct any personal data we hold about you; you have the right to access a copy of the personal data we hold about you; you have the right to ask us to delete your personal data if there is no good reason for us to continue to hold it; you have the right to ask us to restrict the processing of your personal data If you wish to exercise any of your rights, please speak to us.

Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

If you are concerned about the collection and processing of your personal data, please speak to us in the first instance. If you are unhappy with our response, you have the right to complain to the Information Commissioner’s Office (ICO).

This privacy notice was last updated on 20.2.2019.
Remagination Ltd
71-75 Shelton Street
Covent Garden


We use the odd cookie to help us improve our web site. See our privacy policy for details.

By continuing to use this web site, we'll assume you're cool with that. If not, no problem - you can keep up with us on our social channels where they'll have their own cookie stuff going on.

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The Boathouse - Elevation

1970 - Original Build   2018 - Remagination

The Boathouse - open summary
Built in 1970 by a local architect, we secured the Boathouse from its original owners.

Despite being described as 'like a public swimming baths', we immediately saw potential - the plot, riverside location, and a house that whilst in need of a re-think, didn't need replacing as other purchasers were proposing. We'd already sketched what the house would become, prior to our first visit.
Following a comprehensive back to brick refurbishment, 2 large extensions, a total re-organisation of the interior spaces, an exquisite finish with high specification interior, extensive garaging and a beautiful landscaping programme - the result is a stunning 4500 sqft contemporary villa, designed to enable an indoor-outdoor lifestyle.

It works a treat.
The Boathouse - Rear Elevation
The Penthouse

1997 - Original Conversion   2010 - Remagination

The Penthouse - open summary
Re-cycled from an old office block and munitions factory, we found this space with masses of potential to create a stunning apartment in West London.

The conversion was poorly designed but a fully glazed west-facing curtain wall provided all the inspiration to create this modern open-plan duplex penthouse.
We effectively took the space back to its shell, extended the upper floor to create extra living space, re-worked the entire layout, installed new bathrooms and kitchen, and finished the whole space to a much higher standard.

It’s lovely now.
The Penthouse - External view
The Hotel - Wanderooms Photoshoot
The Hotel - open summary
“Fancy going to Glastonbury this year love?”
“Sod off, I’m not sleeping in a mouldy tent in the middle of a muddy field, with no shower or loo.”
She had a point. The living arrangements at festivals were dire. So, we set about re-imagining the accommodation experience for live events, designing a range of collapsible chalets of differing sizes and features, transported to the event by truck and set-up in clusters to provide all the services of a hotel. But in the middle of a muddy field.
We’ve prototyped our core unit through 3 iterations now, and are working on the final version to bring to market. We're extending the concept to provide housing for the homeless and in disaster relief situations too.

Its called Wanderooms.
The Hotel - Circle Deployment Concept
The Boathouse - Before Remagination




The Boathouse - Concept Sketch

We take unloved spaces, re-think them, twist them inside out, back to front and upside down to create extraordinary new homes.

We ignore convention, and see things differently.
We thrive on a challenge, and find ambition inspiring.
We are creative, detail driven obsessives.
We love heritage & authenticity, alongside modernism & simplicity.

And most of all, we create homes that we’d be proud to live in.

The remagineering team is led by our founder Jon Doughty.

He’s a designer with a commercial head on. And he’s pretty hands-on, he’ll as often be found with his impact driver as he will his laptop. Have a look at his background.



Remagination - the Bucket List

We’re still near the beginning of this journey, but over the next 20 years, we want to take a shot at most of our project bucket list. It's pretty varied - big projects, small projects, expensive and affordable. We're looking for the variety.

Whilst we don’t actively sell our design services, we will take a look at anything that might be fascinating or gets the juices flowing. And if it’s on our bucket list, we’ll definitely be keen to get involved.

If you want to speak, drop us a line, we’ll buy the coffee. Or tea. (& biscuits)


We’re always keen to hear from people or companies who can help us build our projects. If what we do appeals to you, ping us an email with some details about yourself, and we’ll get in touch.

At the moment, we’re actively looking for labour, builders, stoneworkers, roofers, joiners, electricians and plumbers for a new project in the Cheltenham area. Give us a shout if that's you.

The Boathouse - After Remagination


Whilst we fund many of our projects ourselves, we do look for investors to work with on larger developments, or joint venture partners if the project is appropriate. If you’re an experienced investor, or a land-owner with a project in mind, and you like what we do, get in touch for a chat and we can explore options together.